Curriculum 1994 - COURSE DETAILS 2014/2015


Dirección y administración de empresas (DAEM -090000568 )


Cycle/Year/Semester Second Cycle / 5o / Second Semester
Type Elective 
Credits 6  (4,5 T + 1,5 P)   
ECTS Credits 4.8 
Department IOR  
Objectives Expand the basic concepts on Business Administration explained in the "Business Organization" course. Promote team work (brainstorming) and formal presentations.

 
Coordinator Emiliano Acquila Natale  
Professors Emiliano Acquila Natale (emiliano.acquila@upm.es)
Ángel Agudo Peregrina (aagudo@tige.ior.etsit.upm.es) 
Syllabus Subject 1. Introduction
1.1. Management Process
1.2. Management functions, responsabilities and practices
1.3. Management systems evolution

Subject 2. Strategy Management
2.1. Strategy Concepts
2.2. Strategy Methods
2.3. Strategy Levels

Subject 3. Culture, mission, goals
3.1. The Generic Business Goal
3.2. Company Culture and mission
3.3. Business ethic

Subject 4. External Strategy Analysis
4.1. General Environment analysis
4.2. Specific Environment analysis
4.3. Analysis models and tools (sector atractiveness, Porter competition analysis).

Subject 5. Internal Strategy Analysis
5.1. Strategic segmentation process
5.2. Functional analysis, strategic profile
5.3. Analysis tools (Life cycle, Value Chain, Strategy grids).

Subject 6. Organizational Analysis
6.1. Fundamentals of organizations
6.2. Classic Organizational Models
6.3. Current Models (cross-sectional management, Team work)

Subject 7. Corporate Level
7.1. Growth Strategies
7.2. Diversification Strategies
7.3. Corporate growth ways

Subject 8. Business Unit Level
8.1. Competitivity
8.2. Competitivity advantage
8.3. Value differentiation, cost differentiation, niche strategies

Subject 9. Functional Level
9.1. HR and leadership
9.2. Planning and control systems
9.3. Information systems 
Bibliography Libros:
Carlzon, J. (1991): “El Momento de la Verdad”. Díaz de Santos. Madrid.
Chavarri Dicenta, F.: “El Liderazgo en las Modernas Organizaciones”.
Drucker, P.F. (2001): "The essential Drucker". Harper Business.
Galgano, A. (1993): “Calidad Total”. Díaz de Santos. Madrid.
Gary Y. Yukl: (1997):“Leadership in Organizations”. Prentice Hall.
Gerstner, L.V. (2002): “Who says elephants can’t dance?”. Harper Business.
Kelly, K. (1999): “New Rules for the New Economy: 10 Radical Strategies for a Connected World”. Penguin.
Martínez Alonso, R. (2013) El Manual del Estratega. Gestión 2000.
Menguzzato, M.; Renau, J.J.: “La Dirección estratégica de la Empresa”. Ariel.
Mintzberg, H. (1984): “La Estructuración de las Organizaciones”. Ariel. Barcelona.
Moreno Pérez, C.: “Nada nuevo en la empresa…salvo lo olvidado”. Ed. Voz de Papel.
Navas López, J.E.; Guerras Martín, L.A. (1996): “La Dirección Estratégica de la Empresa: Teoría y Aplicaciones”. Civitas. Madrid.
Porter, M.E. (1982): “Estrategia Competitiva”. Compañía Editorial Continental. México.

Revistas:
Harvard Business Review.
Sloan Management Review.
Fortune.
The Economist. 
Course's Web www.tige.ior.etsit.upm.es/  
Department's Web www.tige.ior.etsit.upm.es/  
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